Sendrato Australia Pty Ltd · ACN 605 555 833

Building Ludo.

The Australian company behind Ludo, the cashless events platform. Live at Royal Easter Show, EKKA, agricultural shows, festivals, venues, and stadiums across the country.

How Ludo got here

Ludo didn’t arrive in one rollout. It grew across a decade of event payments, radio, and operations.

  1. 2014

    Tomorrowland

    Sendrato Australia visits Tomorrowland in Belgium and engages with sub-gigahertz radio specialists at Dexels. The following year, in 2015, Sendrato Australia introduces Australian payment startup Next Payments and ships one of the first event point-of-sale systems running on Android and Verifone.
  2. 2022

    EventOS

    Sendrato Australia begins building EventOS with Tom Brackley, then rolls it out at Sydney Royal Easter Show. EventOS ships some of the earliest, and some of the largest, tap-to-pay deployments on Android and iOS via Stripe.
  3. Today

    Ludo

    EventOS grew into Ludo: a year-round VenueOS. Three products. EventOS, LudoPOS, and Pavilion. Running at shows, festivals, venues, and stadiums across Australia and the United States.

What Sendrato Australia builds

Three products, one platform. Ludo is the cashless events platform Sendrato Australia builds for Australian shows, festivals, venues, and stadiums.

Where Ludo started

EventOS

In 2022, Sendrato Australia began building EventOS with Tom Brackley, then evolved it alongside emerging payment technology. EventOS shipped some of the earliest, and some of the largest, tap-to-pay deployments on Android and iOS via Stripe. EventOS grew into Ludo: a year-round VenueOS for venues running it day in, day out, not just during the event.
Visit ludo.computer

Point-of-sale terminals

LudoPOS

Cashless terminals for vendor counters, with integrations into Adyen, Stripe, and Clover. Used at agricultural shows, festivals, venues, and stadiums.
Visit ludo.computer

The visitor app

Pavilion

Every event has a great pavilion: the gathering place where people meet, eat, exchange, and remember. Pavilion is that pavilion in their pocket. Top-ups, wallet, ride credits, vendor maps, bookmarks, tickets. Branded per show, like FunPass at the Sydney Royal Easter Show.
Visit ludo.computer

About Sendrato Australia

Legal name
Sendrato Australia Pty Ltd
ACN
605 555 833
Registered office
1044A Dandenong Road, Carnegie VIC 3163, Australia
Managing Director
Bart Wildash
Operating since
2015
Phone
1300 669 117
Email
gday@sendrato.com.au

Frequently asked

Who is Sendrato Australia?+
Sendrato Australia Pty Ltd is an Australian company, ACN 605 555 833, based in Carnegie, Victoria. The company has operated in the Australian event and cashless payments industry since 2015 and trades publicly under the Ludo brand.
What is Ludo?+
Ludo is Sendrato Australia’s cashless events platform. Three products: EventOS™ (the back-office operating system), LudoPOS™ (point-of-sale terminals), and Pavilion™ (the visitor app). Pavilion is licensed under per-event customer brands, including FunPass™ at the Sydney Royal Easter Show.
What products does Sendrato Australia build?+
Sendrato Australia builds the Ludo platform: EventOS™ (back office), LudoPOS™ (terminals), and Pavilion™ (visitor app).
Where is Sendrato Australia based?+
1044A Dandenong Road, Carnegie VIC 3163, Australia.
How do I contact Sendrato Australia?+
Email gday@sendrato.com.au or call 1300 669 117. For product enquiries, visit ludo.computer.

The product

Sendrato Australia builds Ludo. Try the platform.

Enter Ludo

More from Ludo

Deeper reading on the Sendrato Australia platform and the venues it runs.